Stifel Nicolaus Remains a Hold on Harley-Davidson

By Ryan Adsit

Stifel Nicolaus analyst Drew Crum reiterated a Hold rating on Harley-Davidson (NYSE: HOG) yesterday and set a price target of $45. The company’s shares closed yesterday at $42.14, close to its 52-week low of $41.33.

According to, Crum is a top 100 analyst with an average return of 34.4% and a 84.1% success rate. Crum covers the Consumer Goods sector, focusing on stocks such as Brunswick Corporation, Electronic Arts, and Jakks Pacific.

Currently, the analyst consensus on Harley-Davidson is Hold and the average price target is $49.17, representing a 16.7% upside.

In a report issued on March 29, Longbow Research also upgraded the stock to Hold.

The company has a one-year high of $60.87 and a one-year low of $41.33. Currently, Harley-Davidson has an average volume of 2.87M.

Based on the recent corporate insider activity of 29 insiders, corporate insider sentiment is negative on the stock.

TipRanks has tracked 36,000 company insiders and found that a few of them are better than others when it comes to timing their transactions. See which 3 stocks are most likely to make moves following their insider activities.

Harley-Davidson, Inc. engages in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the Motorcycles and Related Products; and Financial Services segments.