Southern Co (SO) Gets a Hold Rating from Guggenheim

By Jason Carr

In a report released yesterday, Shahriar Pourreza from Guggenheim reiterated a Hold rating on Southern Co (SOResearch Report), with a price target of $44. The company’s shares closed yesterday at $44.61.

According to, Pourreza is a top 100 analyst with an average return of 13.0% and a 80.2% success rate. Pourreza covers the Utilities sector, focusing on stocks such as Newjersey Resources Corp, American Electric Power, and Edison International.

The word on The Street in general, suggests a Hold analyst consensus rating for Southern Co with a $47.25 average price target, a 5.9% upside from current levels. In a report issued on December 28, Argus Research also maintained a Hold rating on the stock.


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The company has a one-year high of $49.43 and a one-year low of $42.38. Currently, Southern Co has an average volume of 6.18M.

Based on the recent corporate insider activity of 38 insiders, corporate insider sentiment is negative on the stock. Most recently, in December 2018, Wilson Anthony L, the Pres & CEO, Mississippi Power of SO sold 35,061 shares for a total of $1,655,931.

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The Southern Co. is a holding company, which engages in the sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, Southern Company Gas, and All Other.