Morgan Stanley Remains a Hold on Starbucks (SBUX)

By Ryan Adsit

In a report released today, John Glass from Morgan Stanley maintained a Hold rating on Starbucks (SBUXResearch Report), with a price target of $70.00. The company’s shares closed last Monday at $68.89.

According to, Glass is a 5-star analyst with an average return of 7.7% and a 58.5% success rate. Glass covers the Services sector, focusing on stocks such as Restaurant Brands International, Cheesecake Factory, and BJ’s Restaurants.

Starbucks has an analyst consensus of Moderate Buy, with a price target consensus of $85.06, implying a 27.3% upside from current levels. In a report issued on March 23, MKM Partners also downgraded the stock to Hold with a $52.00 price target.

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Starbucks’ market cap is currently $76.15B and has a P/E ratio of 18.50. The company has a Price to Book ratio of -6.03.

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Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: Americas; China/Asia Pacific (CAP); Europe, Middle East, and Africa (EMEA); and Channel Development. The Americas, CAP, EMEA segments sells coffee and other beverages, complementary food, packaged coffees, single-serve coffee products, and a focused selection of merchandise through company-oriented stores, and licensed stores. The Channel Development segment include sales of packaged coffee, tea, and ready-to-drink beverages to customers outside of its company-operated and licensed stores. The company brands include Evolution Fresh, Teavana, Tazo Tea and Seattle’s Best. Starbucks was founded by Jerry Baldwin and Howard D. Schultz on November 4, 1985 and is headquartered in Seattle, WA.