Apple (AAPL) Gets a Hold Rating from Barclays

By Carrie Williams

Barclays analyst Tim Long maintained a Hold rating on Apple (AAPLResearch Report) today and set a price target of $100.00. The company’s shares closed last Thursday at $115.32.

According to, Long is a 5-star analyst with an average return of 14.0% and a 59.6% success rate. Long covers the Technology sector, focusing on stocks such as Hewlett Packard Enterprise, Keysight Technologies, and Ubiquiti Networks.

Apple has an analyst consensus of Moderate Buy, with a price target consensus of $126.29, which is a 12.4% upside from current levels. In a report issued on October 20, Credit Suisse also maintained a Hold rating on the stock with a $106.00 price target.

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Apple’s market cap is currently $1999.3B and has a P/E ratio of 35.10. The company has a Price to Book ratio of 27.34.

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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, Apple Care, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.