Stifel Nicolaus Remains a Hold on Harley-Davidson

By Ryan Adsit

Stifel Nicolaus analyst Drew Crum reiterated a Hold rating on Harley-Davidson (NYSE: HOG) yesterday and set a price target of $45. The company’s shares closed yesterday at $42.14, close to its 52-week low of $41.33.

According to TipRanks.com, Crum is a top 100 analyst with an average return of 34.4% and a 84.1% success rate. Crum covers the Consumer Goods sector, focusing on stocks such as Brunswick Corporation, Electronic Arts, and Jakks Pacific.

Currently, the analyst consensus on Harley-Davidson is Hold and the average price target is $49.17, representing a 16.7% upside.

In a report issued on March 29, Longbow Research also upgraded the stock to Hold.

The company has a one-year high of $60.87 and a one-year low of $41.33. Currently, Harley-Davidson has an average volume of 2.87M.

Based on the recent corporate insider activity of 29 insiders, corporate insider sentiment is negative on the stock.

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Harley-Davidson, Inc. engages in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the Motorcycles and Related Products; and Financial Services segments.