Merrill Lynch Reiterates a Sell Rating on GoPro

By Ryan Adsit

Merrill Lynch analyst Jason Mitchell reiterated a Sell rating on GoPro (NASDAQ: GPRO) today and set a price target of $9. The company’s shares opened today at $10.08, close to its 52-week low of $8.62.

According to, Mitchell is ranked #3610 out of 4243 analysts.

GoPro has an analyst consensus of Hold, with a price target consensus of $11.33.

The company has a one year high of $20.50 and a one year low of $8.62. Currently, GoPro has an average volume of 7.86M.

Based on the recent corporate insider activity of 33 insiders, corporate insider sentiment is positive on the stock. This means that over the past quarter there has been an increase of insiders buying their shares of GPRO in relation to earlier this year. Most recently, in September 2016, Michael E. Marks, a Director at GPRO sold 264 shares for a total of $3,944.

GoPro, Inc. engages in manufacturing and selling camera and camera accessories. It provides mountable and wearable cameras and accessories, which refers as capture devices. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.